Australia’s Top 20 Bookies

The Top 20 Aussie Bookies

There are hundreds of online Bookmaker services available to punters Australia wide.

Here at SportsBetKings we have refined the search, providing you with the top 20 online sporting Bookies Australia has to offer.

1. Bet365

Established in the UK in 2000, Bet365 is one of the world’s leading bookie services. Cementing themselves in Australia in 2012, Bet365 has become one of Australia’s most trusted bookie agencies.

Providing their punters with over 50 international sporting events, Bet365 has one of Australia’s widest range of sport and racing betting services, including Horse racing, Basketball, Cricket and Skiing.

Seemingly unmatched with their competitive odds and remarkable live streaming services, Bet365 are arguably the leading bookie Australia has to offer. 

2. Dabble

Coming to the betting scene in 2020, Dabble is a fusion of mobile gambling and social media.

With Dabble, punters are able to follow and see what your fellow aussie punters are doing. Dabble has made it easy to see what your punting peers are betting on, wins, loses, live betting and streaming, they even give you the option to copy your friends bet’s!

By simply signing up to the app, you are able to access features like finding and following your friends, ‘banter’ features where you are able to participate in communal discussion forums for your favourite sports, and your ‘feed’ where you can see what your Dabble friends are betting on, participating in and thoughts on their different betting endeavours and sporting events.

The unfortunate thing however, is that Dabble does not have a website interface. Despite this, Dabble is accessible across all iOS and Android app stores.

3. Play Up

Australian owned and operated, PlayUp has quickly become one of Australia’s leading online betting services.

Established in 2019, PlayUp has become beloved amongst Australian bookies. Providing its punters with 20+ round the globe sporting and racing events, even including dipping their toes in novelty events like US Politics, reality TV and award shows.

PlayUp has curated a fun and easy to use betting service. Their betting odds and market variety is something they can work on, however, it is expected that with age these will improve.

4. Ladbrokers

Founded in 1886, Ladbrokers is a UK established betting agency. Making a name for themselves across the globe, Ladbrokers set roots in Australia a decade ago in 2013, quickly becoming one of Australia’s most beloved betting sites.

Ladbrokers gives punters the option to bet on 25+ domestic and international sports, horse and greyhound racing and even novelty events like award shows and politics. It has become one of Australia’s biggest providers with the widest range in the betting world.

They are a trusted betting operator, providing punters with blogs, stats, forms and predictions, all whilst still giving punters the ability to work with competitive odds.

5. BlueBet

Established in 2015, by well known Australian bookmaker Michael Sullivan, BlueBet is a Sports and racing focused betting agency.

With a heavier focus on sports, we can see that BlueBet offers a great deal of sporting events like our Australian famous, NRL, AFL and even international sports like the NFL, NBA, Soccer and even Golf. This is accompanied by their fantastic deals and promotions for loyal punters, making it easier and worth your time betting with BlueBet.

BlueBet offers a straightforward and easy to use both website and mobile app interface. This couples with features like live streaming, Same Game Multis and even StarWars markets for their AFL fans.

6. UniBet

With 30+ domestic and international sports, competitive odds in racing and even providing punters with novelty events, UniBet has quickly become beloved within the Australian betting scene.

Making its way to the Australian market in 2012, UniBet provides its punters with features such as live streaming, live betting, multiple bet types and even daily rewards. Much like it’s competitors, UniBet provides a wide range of payment methods such as POLi, Credit Card, Apple Pay, Bank transfers and even Neteller and Skrill.

7. Betr

Being one of Australia’s new and exciting betting services, Betr is the product of the beloved SportsBet and BetEasy. Establishing itself in the betting scene in October 2022, Betr provides punters with 16+ worldwide and domestic sporting events and races.

With competitive promotions and special offers, Betr set themselves apart from their competitors through ensuring they have a promotion that fits every punter that comes their way, securing their loyalty.

Further setting them outside of their competitors, Betr provides their punters with Tips and Stats where you can find a wide variety of information on the different events and bets that Betr have running making it easy for punters to find the best bet for them.

Despite still being a baby in the betting game, Betr have built a reputation for themselves.

8. Neds

With over 200 000 active users, Neds has grown exponentially since its launch in 2017. Coming under the Ladbrokers umbrella, Neds has been created to help punters bet on their favourite sporting and racing events at an easy and accessible rate.

Competing with a large range of Australian bookies, Neds provides users with 25+ sporting events, including E-Sports, Darts and Snookers.

One great feature that Neds provides is their ‘toolbox’. In your toolbox you are able to find your daily bonuses, as well as a special suporse of daily rewards and offers you can use to help boost your next bet.

Punters who have used Neds’ parent company previously, will find that the Neds interface and betting regulations and process work similarly to that of Ladbrokers. This allows punters to feel secure with their money and choice to bet with Neds.

Overall, Neds have built themselves up, naming themselves as one of Australia’s leading competitive bookies.

9. PickleBet

Dedicated to e-sports, PickleBet was launched in 2017 to make e-sport betting more accessible and easy to use. As of 2021, we can see how PickleBet have expanded their horizons and have started to build a wider portfolio, incorporating sporting events to their service.

Unlike most of its competitors, PickleBet can be seen to be quite weak in their promotions. This however, could be due to the fact that they heavily rely on the fact that they provide one of the biggest e-sport betting services, including niche sports that you may not find with bigger sporting companies.

PickleBet is now one of the biggest names in the E-Sporting world.

10. Colossal Bet

Established in 2021, Colossal Bet is an Australian owned and operated online betting service primarily focusing on horse and greyhound racing.

Colossal Bet is well known for their personalised competitive odds, often having some of the best odds, deals and promotions in Australia. They also pride themselves on their exceptional customer service, as well as their quick cash out services.

Providing punters with 16+ sports, Colossal Bet covers almost all Australian sporting events, however could do better with providing punters with a more extensive. Despite their young age, Colossal Bet has gained traction and popularity, giving them a great competitive edge. 

11. BetFair

First launched in the UK in 2000, BetFair made its way to Australia in 2005 immediately gaining traction and quickly becoming beloved amongst Australian punters.

BetFair, unlike the rest of its Australian competitors, is actually a betting exchange service. This gives punters the opportunity to become the bookmaker and have their peers bet against them. This brings a new dimension to the betting game, giving punters the opportunity to have a little more fun and essentially become the boss.

BetFair have one of the largest Australian betting markets, but due to them being a betting exchange service you may not always be able to access the sporting and/or racing event you desire.

Overall, BetFair is an exceptional service, providing punters with the opportunity to bet and even have fun with it. 

12. BoomBet

Previously known as, BoomBet was re-branded and launched in 2021 as one of Australia’s most respected online betting agents.

Having a heavy focus on racing events, BoomBet will always work with you to bring you the best odds possible. Outside of their racing market, the markets they offer in the sporting world are not as extensive as those of their competitors. In saying this however, BoomBet provides some of the bigger sporting events like the AFL, NFL and Rugby.

‘Hotbet betting tips’, a blog, rewards program and even a betshare option are a handful of the features that come with signing up to BoomBet. 

13. PuntNow

PuntNow is a brand new Australian Bookmaker only hitting the betting world in 2023.

Despite being so young in the industry, PuntNow have started on the right foot, quickly gaining traction and popularity showing big potential in becoming a big competitor in the Australian betting circle. Having a primary focus on horse and greyhound racing, PuntNow also provides a growing range of domestic and international sporting events for punters to bet on.

PuntNow’s primary feature is their rewards program. With every dollar deposited and/or put into a bet, punters will be able to receive rewards on it that can then be redeemed.

14. Winners Bet

Australian established, owned and operated, WinnersBet is a small and reliable online betting service.

Coming to the scene in 2020, WinnersBet has a heavy focus on Horse and Greyhound racing, while also providing a growing range of markets in the sporting market. In saying that, WinnersBet does have a wide array of features.

One of their key features is their Rewards programme. WIth every dollar spent, you will gain reward points, once you have reached 200 reward points, you are then eligible for a $1 bonus bet.

15. Top Sports

Established in 1998, TopSport’s co-founder was the first on-course bookmaker to provide a betting service to Australian bookmakers.

Since then, TopSport have found wide success, providing their punters with fixed odds on various different racing events. They further provide their punters with major sports from around the globe, including, but not limited to the NBA, NFL and Rugby.

TopSport, primarily having a more professional punter membership rate, provides their punters with loyalty rewards to help secure legitimate and active members. Further, unlike most of their competitors, they have announced that they accept larger wagers.

Overall, if you are a professional punter, TopSport seems like the company for you.

16. Elite Bet

Establishing them in 2012, EliteBet is an Australian betting service, with a primary focus on horse racing. They also prove a wide range of 15+ sporting events to bet on.

Like most of its competitors, EliteBet provide their punters with the standard bets, throwing in the option to place an exotic bet on the rare occasion.

Further, EliteBet are constantly running promotions to help their punters get the biggest bang for their buck. If you are new to the betting scene then EliteBet is the agency for you, making betting fun and easy.

17. Bet Right

Launched in mid-2021, Bet Right quickly rose to fame within the Australian online sports betting circle, being ‘built for today, designed for tomorrow’.

Bet Right features quality markets, as well as, specialised personal betting experiences, making betting with Bet Right fun and memorable. Providing their punters with an exceptional range of sports betting markets, Bet Right has become a leading beginner in the betting universe.

They also provide a wide range of Horse, Greyhound and Harness racing markets.

They have further integrated a Bet Right Discord, allowing punters to socialise and share their bet tips with one another.

18. Palmer Bet

100% Australian owned and operated, PalmerBet was established in 2013 with the intention to revolutionise the Australian wagering market while also providing their punters with the best odds in the Australian Industry.

Covering all the major sporting events across the globe, PalmerBet has a decent range of sporting markets. However, they excel in their Horse and Greyhound racing markets laying out options such as, win/place betting and exotic betting options.

19. Punters Pal

Working within the Australian betting market since 2003, PuntersPal is one of Australia’s most trusted and beloved sports betting sites.

Despite being primarily racing focused, PuntersPal also provides a range of sports betting services. This is accompanied by a decent range of competitive odds and promotions. You will however need to log in to see the promotions they have available.

PuntersPal also features a horse racing calendar allowing racing enthusiasts to stay up-to-date with upcoming races.

20. Vic Bet

VicBet, established in 2005, is one of Australia’s longest non-corporate online betting services.

With their old-fashioned way of service, VicBet gives you the one-on-one customer service and betting feel that you won’t find anymore today.

Focusing on racing only both domestically and internationally, VicBet provides some of the most competitive odds in the Australian market to date. If you are a sports betting fan then VicBet might, unfortunately, not be for you.

VicBet also features their loyalty programme ‘Verwards’, Big Bets and Best of the Best betting promotions, helping give their punters the best betting service possible